is revolutionizing the way gift cards are gifted. The company is the exclusive e-commerce distributor of the patented Multi-Media Gift Card. This unique product combines the excitement of digital media, with the sentiment of a greeting card and the convenience of a gift card. Let's face it, receiving a plastic gift card is certainly convenient but it's hardly the most personal gift one can receive. Giftmyway.com aims to bring thoughtfulness to the gift card industry through customization. By allowing consumers the ability to personalize each component of its unique package, the gift giver can create a thoughtful gift that appeals to that special someone. Additionally, the digital media provides the instant gratification sorely missing from today's gift card giving experience. Essentially, giftmyway.com will be a "gift card mall" where consumers can conveniently create the perfect gift in three simple steps. Buyers will first select from one of over 350 greeting cards designed for a variety of occasions and then personalize a message that will be printed inside the card. Next, they will complement this greeting card with the gift of media. They can select from our library of movies and music and in the very near future create a custom music CD of tracks that appeal to the recipient. Imagine the reaction when a loved one realizes you included the song you first danced to. Furthermore, the custom CD will match the motif of the greeting card selected.

Finally, the consumer will select a gift card from one of giftmyway's many participating retail merchants. Gift cards will be available in several denominations and span categories to include entertainment, restaurants, home goods, department stores, sporting goods, electronics, travel and home improvement. As an added convenience the website will allow customers to maintain an address book to facilitate easy reorders. Shipments can be sent next day directly to the intended recipient or returned to the customer for personal delivery. Giftmyway.com is an affiliate of Executive Creations and Legacy Publishing Group. Together they represent over 20 years of experience in the gift industry. The business is headquartered in Clinton, Massachusetts where it aims to provide the very best in customer service, packaging, and fulfillment. Its dedicated staff stands ready to make every occasion a special one.